If your company wants to start selling overseas but doesn't have the in house expertise or knowledge, you should consider hiring yourself an international sales consultant. How do you go about finding that person? Well, there are many companies that specialize in helping companies position, sell, and distribute their products internationally. You can easily find these companies using search engines or other specialized sales and marketing directories.
One of the things that you should think about as you look for an international sales and marketing consultant is how to align the knowledge and experience of this consultant with the area of the world that you're looking to sell into. The second consideration is making sure that they have an understanding of the types of markets that your company is involved in. In other words are the B2C markets, B2B markets, industrial, medical, pharmaceutical, etc. The more you can tailor the skills and experience of your international sales consultant to your own company's particular domain, the better chance you'll have of achieving success once you employ their services to help you set up your international sales program.
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