Well, there you are at the show. You are wearing the corporate golf shirt with logo. Hopefully you have the right size so the sleeves don't droop over your elbows and the tail doesn't hit your knees. It is clean and you pressed it before you hit the show floor. You didn't dribble salad dressing, chocolate or hot dog stuff down your front. Hooray – you are a neat representative for your company.
But what about the rest of you? Does it matter if your event is super casual or super professional? Probably not. Here are 7 Tips to keep you Looking Good –
1. Press the pants or skirt. Make sure the complete ensemble is complete.
2. Wear comfortable shoes that are appropriate to your outfit.
3. No toe-cleavage. Sandals or flip-flops - no matter how expensive or fashionable - belong at the pool or beach, not on a show floor.
4. Casual clothes do not hide droopy shoulders, an expanded waistline or poor posture. Look at yourself in a full-length mirror and make corrections. The first is to stand up straight.
5. Clean out your pockets. Take only the minimum cards, change, identification. Otherwise you may have unsightly bulges in your nether region.
6. Personal grooming is very important. You will not have time to primp and puff on the show floor. Remember how dusty the hall is and how tired you will be by the end of the day. Before the show, get a good haircut. Manicure for both men and women – yeah, guys, what are you doing all day? – Shaking Hands.
7. You are on stage all the time. People will look at you front, back and all around. Be aware that your good side may not be what they are looking at.
These are simple, common sense tips to keep top-of-mind when attending a trade show.
Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, now celebrating its 11th year, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.
Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com
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