If you are in sales it makes sense to stay in touch with all your sales contacts and keep doors open. If you blow smoke, lack integrity, pitch too hard then you are liable to piss off your prospect and potential customer and end up losing in the future any sale you might have had.
Some sales people will feel once someone says NO that that is a forever thing. Often as an owner of a company when I said NO, it was a forever situation, yet I always kept the brochures, sales information and filed it away somewhere.
In fact most companies do file sales information from various companies and this is something that makes sense. Make sure that your sales information is kept and make certain that you leave the door open and do not let it get slammed in your face with the "Forever NO" because once this happens you have burnt territory.
Not only for you, but for future salespeople in your company as you move up the food chain to larger account sales, larger territories or a new sales career somewhere else.
You must understand that it is widely known that sales people move around and sometimes a bad salesperson who is too abrasive will end up pissing off the prospect and close their door, but not necessarily your door.
You can reopen this door slowly and just introduce yourself, find out what went wrong, listen and work on ways to better service the client and bring your ideas forth each time, further opening the door. Some day that client may call you with a new problem to solve knowing you will work hard to get it done. Consider all this in 2006.
Lance Winslow
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