Finding one would be a really tall order. I was a salesman for over 30 years and so I'm speaking from experience. I was pretty good but nowhere near perfect. I could imagine what it would take, though. He or she would have to have certain qualities, which I will list. Then I'll tell you how to find one. They should be:
(1) Very knowledgeable about the product or service.
(2) Able to explain all the features/benefits whenever consulted.
(3) Professional and believable.
(4) Loyal and trustworthy.
(5) Willing to work 24/7, 365 days a year.
(6) Able to work for a reasonable wage.
(7) Willing to compete on a level playing field for business.
(8) Capable of changing with the business demands, as needed.
(9) Able to sell without feeling stressed or worry about the process.
(10) Illness free, without missing work for sick days.
(11) Not requiring any additional benefits, like health or pension plans.
(12) Able to work without constant supervision.
(13) Available to the customer whenever they are needed.
(14) Able to present clear, concise, and reliable information.
(15) Selling without complaining about the company or conditions.
(16) Willing to stay with the company until they are no longer required.
(17) One with a proven track record of excellent service over a long period.
Imagine such a sales person that could be retained for a nominal fee and never ask for a raise, other than to match the cost of living. Where do you begin to track that perfect salesperson down? You already have. They actually live inside every person's home or office.
You know that reference directory with all the listings for local businesses in the area: the one printed on the yellow paper? Ah, by now, you've guessed who they are. Maybe you'll appreciate one the next time you read a Yellow Page ad, the 'perfect' salesman.
Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree from Monmouth University. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He has authored 6 books and a novel, "Pursuit of the Phoenix," available at amazon.com. His latest book is, "Inside the Yellow Pages." Currently, he is the Marketing Director for thenurseschoice.com, a Health Information and Doctor Referral site.
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