Saturday, December 6, 2008

The Tsl Method For Increasing Efficiency In Communication

Writen by Drake Dawson

If you're in any kind of business where you have to use communication, chances are you are always looking for better ways to increase your efficiency and skills in communication. There are many different ways to do this, but this is one of these simplest ways to implement changes. I deem this the TSL method, which is an acronym for Tell, show and listen. This is how it works

Tell- the first step of explaining any kind of idea is to tell the person what you are going to talk about. When you have a speech or meeting with prospective clients, chances are they know what the topic of the speech or meeting is going to be. There are very few people who would take time out of their busy schedule just to see if you have anything interesting to tell them. People are always interested in learning new things that can benefit them and most people are usually unlikely to spend time learning things that they do not find interesting and which will not benefit them personally. Make sure they know what you will tell them and do it.

Show- when you are communicating an idea, most people like things that are visual. If your in a session with a prospective client, make sure you show them what your product or service can do for them. Think about it; the people who are listening to you give your presentation have almost no interest in you personally but are rather more interested in what you can do for them. Show them how your product or service can improve their lives or business, show how it can make their life simpler, save them money or make them more money at what they do. Telling them something is important but it's just as important for them to see what you can do.

Listen- this is one of the steps that most people tend to forget in their mission to sell their product or service. After you've told the person what you can do and then showed them what you can do to improve their life, listen to them for what they have to say. Communication is not simply giving a speech but also question and answer as well as a free-style dialogue. The goal is for communication to be beneficial to both parties, so listen to what the client has to say and then repeat the process by telling them what you can do and them showing what it can do for them.

With these tips in hand, you should be able to take the business world by storm. Communications is one of major keys to building a successful business, career, and life and by following these steps, you should be able to bring these things to you.

Drake Dawson is a sales, marketing and advertising coach and trainer who has researched and lectured on sales techniques for 10 years. He is now focused on writing articles and publishing them online. You can visit his site at http://www.ultimatesalestips.blogspot.com

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