What is a back end product? A back end product is a product that you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet. Below is some of the killer strategies you can use to sell more via back end products to your existing products;-
When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package. This is quite effective if you're selling big quantities of products.
You can also give customers a free subscription to a customer's only ezine when they buy your product. You could include your ad for your back-end product in each issue. Some highly successful marketers are doing this at the moment with a lot of success.
You can build better relationship with your client by sending them greeting cards via email or post. Include a small advertisement inside the gift for you back end product or even better have a message such as "because its your birthday you have a special ….buy……..and you'll receive a 40% discount off!" This works like a charm.
If your selling some sort of ebook online, once people order your product, send them to a thank you page and include your back end product ad on that page. Because the buyers have already committed to purchasing they normally don't mind shelling out another $10 or $20 for something that is related.
You can send your customers a free surprise gift after they order your first product. You could attach another ad with a free gift for you back-end product.
If your selling an electronic product, include your ad for your back-end product somewhere in your product.
Another highly successful way of selling back end products is by giving customers a free membership into your customers only private site. You could include your ad for your back-end product somewhere inside the private site.
Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product. Obviously you will get good feedback if you have a great product and not many will hesitate in buying another product.
You might want to also send your customers a thank you letter by mail or email. You could mention your back-end product somewhere on the letter.
One of the most important things is to ask your customers how they are doing. Also ask if they want to be updated in the future when you have the new product offers. You could have them sign up to receive emails.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers. So make sure you incorporate this into your marketing.
Recommended Site: Extreme Profits |
No comments:
Post a Comment